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Our Services

Name design

Naming is the absolutely most critical element of your branding and marketing. We have seen businesses limp along with an average name, then fly with increased sales and profitability after our new name was applied to the business.

Naming sets the client expectations and to some extent suggests the price point. If your name suggests a powerful performance difference, pricing is irrelevant. If your brand suggests competitive pricing, you’re stuck from the outset with a limiting brand.

Naming suggests qualities and associations that can only really be properly assessed, when considering your target audience. A great subtle classy name may be totally lost on the truck driving audience you may want to target. Whereas a basic solid Truckie image may not speak to the high end opera goers for your music festival.

Logo design

A logo is the graphic symbol or logotype for the business. Often it takes the key word of your business name and stylises it to reflect in a unique way the qualities you deliver or style of business you operate.

For most of our clients we design a unique symbol and stylised form to communicate the essence of the service or benefit delivered. We believe in the power of symbols to powerfully communicate values and connotations of the business or product. Powerful connotations that speak at a subconscious level to impact us. Our symbols add a perception of size and power to the organisation. It suggests a larger more established business. One you can trust. One that’s been around for a long time.

Trademark design

The strongest trademark is a wordmark, giving the broadest protection in your class of goods and or services. We have requests from clients all the time to also register the logo or logotype for the business. Obviously this adds an extra level of protection, but is flawed as minor changes to the design may avoid claims of infringement.

We assist with trademark registrations, and work with ip professionals as required, in the defence of your mark if appropriate.

Slogan design

We design slogans for businesses, services, products and for causes, organisations and charities. A great slogan sums up why deal with you, expressing the most compelling reason/s in a clever or memorable fashion.

Corporate colours, patterns, devices

These secondary branding elements including colour form and pattern, come together to tell a powerful story. They combine to create a order and style that people will recognise and remember.
It’s true that sometimes the simplest colour disciplines and consistencies, bring recognition and ownership of colour combinations and branding that speaks with form and colour alone. Take cadbury’s purple colour for instance. Or ray white’s black and yellow bands.
Those 2 examples show how consistency and disciplined use of these branding elements communicate, even without the words, their respective owners.

We design powerful memorable corporate patterns for application to vehicles, merchandising or uniforms and forms a distinctive branding theme that clients and their customers enjoy.

Style guides, style manuals

Once you have a great brand it’s important that stakeholders, staff and consultants know how to use it. That’s why we at identia have established foolproof ways for your people to interact with and to use the branding elements. We’ve created a question based asset repository that delivers the assets on a need by need basis. This was the only way to ensure quality system compliance and tracking of assets by staff and consultants. In this way too our own quality system is maintained.

We have prepared comprehensive style manuals for larger clients like universities and financial institutions, but for many smaller clients we prepare simple style guides that make compliance easy and foolproof.

 

Identia Creates Valuable Brands

It can be hard for you to build a strong brand and grow your business at the same time. This is where Identia comes in. We build brands based on the purpose and passion that drives you, the owner of the business. This way, your marketing will be aligned to your business strategy and create a breeding ground for wealth and success. Our extended disc and wealth dynamics profiling help us to gain insight into your motivations, skills, and weaknesses. As a result, we are able to design a brand that reflects your business. You will be happy with your business and the image it projects, and financial success won’t be too far off.

We Are Naming Experts!

Identia has packages for naming, branding, logos, and slogans you can make use of to help your business succeed. We have been naming companies in different industries for more than 30 years. We have studied different markets and know what it takes to create an unforgettable name. If you’re releasing a product globally, we will check what your name means in other languages to help you avoid embarrassment. We will carry out thorough research to ensure that your brand does not offend any audiences. You can trust us to choose the perfect names for your business and products.

 

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